2022 Cadillac Lyriq. GM plans to phase out the Cadillac range of internal combustion engines before the end of the decade. While the premium brand does not currently have a single plug-in variant, this will change with the launch of the Lyriq electric battery in 2022. As part of the $27 billion initiative unveiled by the improved electric vehicle on Thursday, Lyriq will be launched nine months earlier than originally expected. GM says it plans to launch Cadillac Lyric in the first quarter of 2022.
The company has yet to specify how this will affect the launch of the model for China, which was on its way for a few months before its arrival in the United States.
According to Doug Parks, GM’s executive vice president of product development, the company’s extraordinary rapid development process also helped reduce Lyriq’s development time by a few months. The process eliminates a large number of additional prototypes and reduces Hummer EV development time from a standard 50 months to just 26 months.
GM announced in October that Lyriq would be built at the Spring Hill, Tennessee, plant that originally made the Saturn vehicles. Although Cadillac has yet to disclose the initial pricing for the Lyriq, Parks suggested that for the starting price of $ 80,000 for the GMC Hummer EV, “the price of the Lyriq is suddenly dropping a little.”
What do we hear from that? Although it is not entirely clear where the Lyriq will land, it is expected to land near the Audi Q4 E-Tron, Volvo XC40 Recharge and Tesla Model Y compared to the Jaguar I-Pace or luxury flagship ships like Audi. . E-Tron or BMW iX.
2022 Cadillac Lyriq Update
GM was clearly targeting the Tesla Model X, Jaguar iPace, Audi ETron, and Mercedes EQC when they designed the Lyriq. But even though iPace, EQC and ETron were marketed many years before Lyriq debuted in 2022, European BEV crossovers / SUVs were already proving to be poor sellers in their markets compared to ICE’s and BEV’s competitors. . Some SUVs in Europe were withdrawn from sale because the automakers were unable to get enough batteries even for the small production processes that were built.
GM itself will likely congratulate itself on delaying Lyriq and Hummer production until the new Ultium / BEV3 transmission and LG’s battery factory is completed in bulk. This will ensure the necessary battery supply, reduce manufacturing costs, and provide range and performance for competitive electric vehicles.
Although Lyriq’s originally planned 100kW battery pack spiked to 150 kWh, the lower energy density of Ultium batteries (designed for a more low cost than performance) will only provide a Lyriq with just over 300 miles. Range EV 2022). Today, the Model X offers $ 80,000, 100 kW 351 miles of range (using the latest generation of Panasonic batteries), and the Model Y, a $ 50,000 AWD, offers an EV range of over 300 miles with only half of it. Lyriq battery capacity. .
My love for electric cars attracted me to the Chevy Volt, which offered great value upon its launch. After renting the Volt, I ended up buying one and then purchasing the Cadillac ELR plug-in hybrid. Influenced by Volt’s capabilities, ELR has taken the Voltec powertrain to new heights, adding a premium, luxurious interior, stylish body and all the cool electronic gadgets you want. The Cadillac ELR is a great car for sailing or touring.
Cadillac’s initial price tag of $ 76,000 was originally targeting the Tesla Model S, and its marketing team had dreamed of competing against the more expensive Fisker Karma and the odd BMW i8. But the truth is, ELR had a combined Voltec engine with $ 40K Chevy Volt, and Cadillac’s bizarre marketing was only confusing potential buyers.
This made the Cadillac ELR one of the most iconic car (and EV) failures of all time. Looking back at the ELR, I think Cadillac added the performance improvements that were included in the late 2016 models (getting a full three seconds faster ELR at 60 mph than the previous model), and if they had introduced the ELR competitively, starting with the lowest From $ 55,000 (even if they initially lost their money), the ELR would eventually have succeeded and gave Cadillac an edge in the semi-luxury electric vehicle market.
But Cadillac’s choices made the ELR unable to compete on price (as Volt did) and unable to compete on performance (especially against Tesla), so it fell through the notches and was only compared to Volt (but at double the price) by the media unaffected. In the end, it failed miserably in the market.
Even if the Lyriq were sold today (estimated at $ 65K to $ 80K), it would really struggle in the current small and semi-luxury electric vehicle market. But two years from now, it will likely owe a Cadillac Lyriq for sharing the sad fate of the ELR. In 2022, there will likely be plenty of better BEV SUVs to choose from, made by the best European luxury automakers, and maybe even some from Asia. But its biggest competitor will be Tesla.
This year, Tesla will likely begin introducing the palladium / Plaid propulsion system in the redesigned Model X, providing a new high point in the EV range, improved ride and comfort, and unparalleled robotic driving ability, along with superior performance to the supercars. The more expensive Tesla Model Y, which already exceeds the price / performance ratio of a future Lyriq, will be improved over the next two years.
I’m glad Cadillac creates an all-electric crossover that’s cool and attractive. I am delighted that GM is moving forward with Ultium batteries and the BEV3 chassis. But I can’t see how the Cadillac Lyriq will be competitive and sell well in 2022, even if they price it smart and exceed all of their design goals, market it well, and wisely present the AWD performance model first.
2022 Cadillac Lyriq News
General Motors has big electrical plans for Cadillac, with the ultimate goal of selling more battery-powered cars of its luxury brand than gasoline-powered ones by 2030. The spearhead was revealed Thursday night, and it is the Cadillac Lyric crossover, the first electric vehicle. For the historical brand.
Before the COVID-19 pandemic hit the United States in force, GM held an “EV Day” event in early March to show guest journalists dozens of different concepts or representations of future EV models (cameras not allowed). GM says it plans to introduce 20 battery electric vehicles based on the new Ultium and battery technology by 2023.
Although Lyriq’s debut recovered a few months later thanks to the pandemic, many of us expected more of the event. This is not what we have. But the broader context, understanding electric cars globally, and Cadillac’s location in China, allows us to assume why Lyriq exists and how it fits into GM’s broader EV plans.
Ignoring company rhetoric such as “shifting … across the emerging ecosystem” and “engaging a wide range of stakeholders to ensure our mutual success,” GM clearly understands how difficult it can be for an old company to move into supplying electric vehicles that will be truly successful with buyers.
The question remains whether General Motors is truly committed to making its electric vehicles successful in North America. Good to remember: We’ve been here before.
The newly introduced 2020 Cadillac Lyric is exactly what the Chevrolet Volt was in 2008: a halo, something that points to a purported future and proof that a company whose profits come in the U.S. from full-size pickups and SUVs has a car of the future that matches Greenest twenty-first century.
I don’t expect Lyriq to switch between concept and production the way Chevy Volt did (from the Camaro’s pedigree to its compact hatchback squat). The Cadillac Lyriq will clearly be a heavy-duty, all-electric crossover, utilizing the new Ultium battery and platform shared by more than a dozen GM cars, and its range will be competitive in the luxury space.
In March, GM executives said their new Ultium vehicles would be profitable for the company from day one. This is partly because it will be priced higher, as profit margins are always higher. So what’s the best place to start with Cadillac’s flagship brand?
But we’ve also been here before. You might remember Cadillac’s famous advertisement “Break Through” at the 2003 Super Bowl. It was the first time Led Zeppelin had licensed any of her songs for commercial use, presumably for a hefty sum of money, not to mention releasing the hit track “Rock And roll.
The goal was to signal that the new Cadillac lineup includes everything from the new CTS sports sedan to the Escalade and the luxury convertible designed alongside the Corvette C6. (CTS appeared in The Matrix Reloaded the same year.) The message was that the brand with the recently redesigned laurel wreath logo was forever changed.
Since then, Cadillac has redesigned its logo again, changed the alphanumeric naming system, and launched car collections to challenge competitors such as Lexus and German luxury brands. But it spent a lot of time focusing on sedans (ATS, CTS, and STS followed by the CT4, CT5 and CT6 that are no longer there) and only introduced crossovers and SUVs of late to fill gaps in their lineup at a time when the US market was It has decisively moved away from sedans.
None of that appears to have done much for Cadillac sales. In 2003, it sold 216,000 cars in the United States. Its best year in this century was 2005, when 235,000 cars were sold. Last year it sold 156,000.
Even worse, the consensus among reviewers is that sedans are good, but the profits aren’t that impressive. The XT6 and XT4 in particular received medium negative reviews. That’s deadly at a time when the three-row crossovers were the place to be for the Germans, Japanese luxury brands and even Lincoln, whose new Aviator received great reviews that a Cadillac wasn’t.
As for sedans, I recently drove 2 CT4s; The CT4-V Sport was a lot of fun, and the luxury version was less. But the question that crossed my mind was not about leadership qualities. The question was, “Why does this car exist? Is the world still demanding a sports sedan from an American brand to face the BMW 3 Series? That does not seem to be the case today.Even Cadillac’s newer, more modern cars feel their mission is over five years old.